Knowing where you stand
Monthly P&L stripped of noise. A three-to-six month cash flow forecast. Margin broken down by product, service or location. One call a month to talk through what the numbers actually mean.
Your accountant tells you what happened. I tell you what happens next.
Virtual Finance Partner for London founders who've outgrown a bookkeeper-only setup. Cash flow you can see months out, margins you can actually trust, and compliance handled quietly in the background.
Two ways to look at your numbers
A traditional accountant
- Files what already happened.
- Reports arrive months later.
- Answers: what tax do I owe?
- Success = no penalty from HMRC.
A finance partner
- Models what happens next.
- Numbers arrive while you can still act.
- Answers: can I afford this hire, this second site, this loan?
- Success = more profit reaching you.
You probably already have someone doing the first column. I do the second — and I can take the first off your hands too.
You know this feeling
Profit on paper, nothing in the bank.
The P&L says you had a good year. The account says you can't take a dividend this month.
Revenue is up, your income isn't.
Something is eating the margin and you can't point to which product, location or client it is.
A big decision with no number behind it.
Second site, new partner, equipment loan — and the whole case rests on a feeling.
Money trapped in your own company.
You're not sure what's the safe and efficient way to pay yourself, so you leave it and hope.
This works best for founders turning over £150k–£2M who don't yet need a full-time finance director on payroll.
Three things I take off your plate
Deciding what to do next
Payback and ROI on a new site, product line or piece of equipment. Structuring a partnership so the split reflects what each side brings. Financial modelling for a loan, an acquisition or an investor. Working out the cleanest route for paying yourself.
Keeping the foundations clean
Bookkeeping, Xero or QuickBooks set up properly, receipts and invoices captured without chasing. Year-end accounts, Corporation Tax and VAT filed through my partner practice, so it's handled by people who do it every day.
Three ways we can work together
Most common
Finance Partner · monthly retainer
For a business that needs someone watching the numbers continuously. Monthly management accounts, rolling cash flow forecast, unit economics and margin analysis, and a monthly call to go through what it all means. Bookkeeping and compliance run underneath it, handled quietly.
Scoped to the size and complexity of the business, and agreed as a fixed monthly fee before anything starts.
Project work · fixed fee
A decision that needs a number behind it
Payback and ROI on a new site or product line. Structuring a partnership so the split reflects what each side brings. A financial model for a loan, an acquisition or an investor conversation. Working out the cleanest route for paying yourself.
Quoted as a fixed fee once the scope is clear, so the price doesn't move while the work runs.
Book a call →Compliance only · quarterly or annual
For an early-stage business
Bookkeeping, VAT, year-end accounts and Corporation Tax, filed through my partner practice. Everything on time, nothing to chase.
Quoted quarterly or annually, depending on how the business is set up.
Book a call →A full-time finance director in London costs £80,000 plus NIC, pension and software. This starts at a fraction of that.
About
Hi, I'm Enver
I spend my days in international corporate advisory, working on the kind of financial analysis that large companies take for granted. Sufyan Advisory exists to bring that same thinking to businesses that are big enough to need it and too small to hire it.
Most founders I work with don't need more reports. They need someone who can look at the numbers and tell them, in plain language, what to do about them.
I work in English, Russian and Ukrainian — which for a lot of my clients means the difference between understanding their finances and just nodding along.
- ACCA Finalist
- BSc Finance & Accounting
- 5 years in finance
- Xero and QuickBooks
How we start
01
A 20-minute review
You tell me what the business does and where it hurts. I tell you what I'd look at first and whether I'm the right fit. No pitch.
02
The first month
I get into your numbers, clean up what needs cleaning, and come back with a picture of where the business actually stands. Most founders learn something here they didn't know.
03
Then it's rhythm
Numbers land every month while you can still act on them. You run the business, I run the finances.
Run your business. I'll run your numbers.
Recent work
Dental clinic, London · ~£1M turnover
Three years of spreadsheets rebuilt into a clean set of books, a £700k equipment investment properly capitalised, payroll for seven staff and self-billing for ten associates centralised. Now runs on monthly management accounts and a rolling forecast.
E-Bike rental startup, London · £400k turnover
Built full accounting infrastructure from zero in QuickBooks: Stripe reconciliation methodology, VAT framework, payroll for two directors. Identified a £6,700 VAT miscalculation. Contribution margin analysis across five growth milestones revealed the bike sales division was unviable — client pivoted to rental-only model.
Common questions
I already have an accountant. What's the point of you?
Two different jobs. They keep you compliant with what's already happened. I help you decide what to do next. Plenty of my clients keep their accountant and add me on top. If you'd rather have it all in one place, I can take that on too.
Why would I pay this when my accountant charges £150?
Because you're buying a different outcome. £150 buys filing. This buys knowing three months ahead whether you can afford the hire. If filing is genuinely all you need, keep your accountant — I'll say so on the call.
What does it cost?
It depends on the volume and the depth, and I'd rather quote honestly than publish a number that fits nobody. On a 20-minute call I'll look at what's actually involved and come back with a written proposal: one fixed fee, agreed before anything starts, that doesn't move while the work runs. No packages, no paying for parts you don't need.
Isn't my business too small for a finance director?
Probably too small to employ one. That's the point. Below about £150k turnover you likely don't need this yet, and I'll tell you honestly.
Who actually does the tax return?
Year-end accounts and Corporation Tax are prepared and filed by my partner practice, a qualified firm I work with. I run the numbers into it and stay your point of contact throughout.
My books are a mess. Is that a problem?
It's the normal starting point. Catch-up work is quoted separately once I've seen the scale of it.
Do we have to meet in person?
No. Everything works remotely across the UK. If you're in London and would rather meet, that's fine too.
Let's look at your numbers
Twenty minutes, no charge, no pitch. Tell me where the business is and I'll tell you what I'd look at first — even if that turns out not to be me.
Book a 20-minute review →
Free · Remote or London · No obligation